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How to Make Money on YouTube in 2024: A Comprehensive Guide



In the ever-evolving digital landscape, YouTube stands as a titan of content creation and monetization, offering myriad opportunities for creators to turn their passion into profit.

As we look ahead to 2024, understanding how to make money on YouTube is more crucial than ever, especially considering the platform’s ad revenue is predicted to reach a staggering $30.4 billion in 2023.

YouTube’s Financial Landscape

The financial potential of YouTube is immense, but it’s not without its complexities. On average, a YouTuber can make around $18 per 1,000 views, which equates to approximately $0.018 per view. However, these figures can vary dramatically. For instance, YouTuber Shelby Church shared that a video with 2.2 million views earned her $743 from ads, which breaks down to about 33 cents per 1,000 views, showcasing the fluctuating nature of earnings on the platform.

YouTube Partner Program

One of the most established ways to earn money on YouTube is by joining the YouTube Partner Program. This program requires creators to have 4,000+ public watch hours or 10 million valid public Shorts views, along with 1,000+ subscribers and an AdSense account. Once part of the program, creators gain access to various monetization features, including ad revenue, channel memberships, and more.

Monetization Strategies

Channel Memberships

YouTube creators can offer channel memberships to their subscribers, charging monthly fees in exchange for perks like exclusive content and special badges. This creates a steady stream of income and fosters a closer connection with the most dedicated viewers.

Promotional Links in Video Descriptions

Promotional links in video descriptions can be a lucrative way to drive traffic to products, websites, or merchandise shops. These links can be used to promote anything from a creator’s own merchandise to affiliate products, providing a direct line for viewers to support the creator financially.

Sponsored Content

Working with brands to feature sponsors in videos is another effective monetization method. It’s important for creators to maintain transparency with their audience when creating sponsored content to build trust and adhere to YouTube’s advertising policies.

Product-Focused Promotional Videos

Creating promotional videos that highlight specific products can also generate income. These videos can range from reviews to tutorials, and they can be a powerful way to engage viewers while directly promoting products.

Affiliate Marketing

Through affiliate marketing, creators can use their influence to drive sales and earn commissions. By linking to affiliate products in their video descriptions and content, creators can monetize their viewer’s purchases.


Platforms like Patreon allow creators to receive financial support directly from their community. Crowdfunding can be an excellent way for creators to fund their projects and offer exclusive content to their supporters.

Merchandise and Custom Products

Selling merchandise and custom products through services like Printify, Teespring, and Bonfire can be a significant source of revenue. Creators can design and sell a variety of items, from apparel to accessories, directly to their fans.

Super Chat & Super Stickers

During live streams, creators can enable Super Chat & Super Stickers, allowing viewers to purchase highlighted messages and fun stickers. This feature not only monetizes the live stream but also encourages viewer interaction.

Licensing Content

Finally, creators can license their content to media companies through platforms like Junkin Media. This allows other outlets to use the creator’s content while providing the creator with a licensing fee.

Understanding YouTube Earnings

It’s crucial to understand that there is no set amount for how much money views or subscribers will bring in. YouTube earnings vary based on multiple factors, including the type of content, target audience, and engagement rates. Therefore, creators should focus on building a strong community rather than solely chasing numbers.

Building a Community

The foundation of successful monetization on YouTube is a strong, engaged community. Creators should prioritize community engagement by responding to comments, creating content based on viewer feedback, and fostering a sense of belonging among their audience. This approach not only supports monetization efforts but also contributes to the long-term growth and sustainability of the channel.

Diversifying Revenue Streams

For creators looking to maximize their earnings, diversifying revenue streams is key. Beyond the direct monetization methods already discussed, creators can explore options like hosting live events, offering online courses or workshops, and even writing books or e-books related to their content niche. By tapping into multiple income sources, YouTubers can create a more stable financial foundation and reduce reliance on any single revenue stream.

Understanding the YouTube Algorithm and SEO

To truly succeed in making money on YouTube, creators must grasp the intricacies of the YouTube algorithm. The algorithm favors content that drives engagement and watch time, so creators should focus on producing high-quality videos that encourage viewers to stay tuned. Additionally, implementing SEO best practices, such as using relevant keywords in titles, descriptions, and tags, can help videos rank higher in search results and attract more viewers.

Legal and Policy Considerations

Navigating YouTube’s legal and policy landscape is crucial for monetization. Creators must comply with YouTube’s policies on advertising, external links, and monetization to avoid demonetization or channel strikes. This includes adhering to copyright laws, respecting community guidelines, and being transparent about sponsored content.

Tools and Resources

To further aid creators in their monetization journey, YouTube provides a plethora of tools and resources. From detailed YouTube stats that help creators understand their audience to comprehensive YouTube marketing guides, these resources are invaluable for anyone looking to grow their channel and income.


In conclusion, making money on YouTube in 2024 requires a mix of creativity, strategic planning, and community engagement. While there is no one-size-fits-all approach to monetization, by leveraging the various methods available—from ad revenue and channel memberships to merchandise sales and crowdfunding—creators can find the right mix that resonates with their audience and aligns with their content.

Remember, the key to success on YouTube is not just in the numbers but in the strength of the community you build. By focusing on consistent, quality content and genuine engagement, creators can cultivate a loyal following that not only supports their channel but also contributes to their financial success.


Q: Can you make money on YouTube without a lot of subscribers?
A: Yes, while having a large subscriber base can help, there are many ways to monetize your content without relying solely on subscriber count. Focus on creating valuable content and utilizing different monetization strategies.

Q: How important is video SEO for making money on YouTube?
A: Video SEO is essential as it helps your content get discovered by a wider audience. Proper keyword usage, engaging thumbnails, and compelling titles and descriptions can significantly impact your video’s visibility and, consequently, your earnings.

Q: Is it possible to make a full-time income on YouTube?
A: Many creators have successfully turned their YouTube channels into a full-time income source. It requires dedication, strategic planning, and the ability to adapt to changes in the platform and audience preferences.

Q: How often should I post videos to make money on YouTube?
A: Consistency is key. While there is no set rule for how often you should post, maintaining a regular posting schedule helps keep your audience engaged and can lead to better monetization opportunities.

Additional Tips and Advice

  • Consistency in content creation is vital. Stick to a regular posting schedule to keep your audience engaged.
  • Engage with your audience beyond videos by interacting in the comments and on social media platforms.
  • Keep up with trends and changes on the platform to ensure your content remains relevant and appealing to viewers.
  • Collaborate with other creators to expand your reach and tap into new audiences.
  • Analyze your channel’s performance regularly to understand what works and what doesn’t, adjusting your strategy accordingly.

By integrating these strategies and staying up-to-date with YouTube’s evolving platform, creators can harness the full potential of their content and turn their YouTube channels into profitable ventures.