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How to Make Money on TikTok: The Ultimate Guide for 2024



TikTok has evolved from a mere entertainment app to a powerful monetization platform for creators. In 2024, understanding how to make money on TikTok is more crucial than ever, with the app’s over 1 billion active global users and presence in over 40 countries.

This guide will explore the numerous strategies that can turn your creativity into income on one of the world’s most influential social media platforms.

The Rise of TikTok

TikTok’s meteoric rise to fame is no secret. As the most downloaded app in 2020, its influence on consumer behavior is undeniable. A staggering statistic reveals that 1 in 3 TikTok users have made a purchase after seeing a product on the platform, showcasing TikTok’s potential as a lucrative marketplace for creators and brands alike.

Monetization Strategies on TikTok

Join TikTok’s Monetization Programs

One of the most straightforward ways to earn money on TikTok is by joining the platform’s monetization programs. The TikTok Creator Fund, soon to be replaced by the Creativity Program in countries like the US, UK, Germany, and France, offers creators a chance to earn based on their video views and engagement.

To be eligible, you need at least 10,000 followers and 100,000 views in the last 30 days. The program rewards content creators for their authentic views and engagement, providing a direct way to profit from viral content.

Partnering with Brands

Brand partnerships have become a staple in the influencer economy, and TikTok is no exception. By partnering with a brand you trust or becoming a brand ambassador, you can leverage your following to promote products and services authentically. With 83% higher engagement rates on creator-made branded content, these collaborations can be particularly lucrative.

TikTok’s In-App Features

For those looking to sell products, TikTok’s in-app shopping feature allows for direct purchases, creating a seamless shopping experience for users. Additionally, the TikTok Ads Manager provides creative tools and video templates to help target the right audience, driving sales and brand awareness. Affiliate marketing on TikTok also offers a commission-based revenue stream, where creators can earn by promoting products and services.

User-Generated Revenue

TikTok’s live gifting feature enables creators to receive virtual gifts from viewers, which can be exchanged for cash. To participate, you must be over 18, have at least 1,000 followers, and your account must be older than 30 days. Despite TikTok taking a 50% commission, live gifting remains a popular way to collect donations. Additionally, creators can receive direct tips if they have over 100,000 followers and are over 18 years of age.

Building and Selling TikTok Accounts

A unique but effective strategy is to build and sell TikTok accounts. By focusing on a niche and growing a following, you can create valuable accounts that are attractive to buyers looking to capitalize on an established audience.

Additional Revenue Streams

TikTok also enables creators to host live events or workshops, sell digital products, and offer exclusive content through the TikTok Series feature. These methods provide additional ways to monetize your following beyond traditional advertising and sponsored content.

Audience and Demographics

Understanding TikTok’s user demographics is essential for targeting your content. With 67% of 18-19 year olds and 56% of 20-29 year olds active on the platform, TikTok offers a prime audience for creators looking to engage with a younger demographic.

Choosing the Right Monetization Strategy

Selecting the right monetization strategy on TikTok depends on your goals, follower size, and niche. Aligning your method with your content focus and audience is key to maximizing your earnings. Whether it’s through the Creator Fund, brand partnerships, or your own sales and promotions, there’s a strategy that fits every type of creator.

Receive Donations Through Live Gifting

Live gifting is a dynamic way to interact with your audience while earning money. During a TikTok Live session, viewers can send you virtual gifts in the form of TikTok’s digital currency. These gifts can be converted into Diamonds, which you can then cash out. Keep in mind that TikTok takes a commission, but live gifting can still be a significant source of revenue, especially if you have a dedicated and engaged audience.

Raise Money Through Crowdfunding

If you have a project or cause that you’re passionate about, TikTok can be a powerful tool to promote crowdfunding opportunities. Use your influence to drive your audience to platforms like Kickstarter or GoFundMe to raise funds for your initiatives.

Boost Your Business

For entrepreneurs, TikTok is an excellent platform to boost your business and attract new clients or customers. By creating content that highlights your products or services, you can leverage TikTok’s massive user base to expand your reach and increase sales.

TikTok Rewards

TikTok’s Rewards program incentivizes users to refer new users to the platform. By sharing a unique referral link, you can earn rewards when people sign up for TikTok through your link. This is a straightforward way to make some extra cash if you have a large network that’s new to TikTok.

Send Followers to a Patreon Account

Content creators can direct their TikTok followers to a Patreon account for additional paid content. This subscription-based model allows your most loyal fans to support you financially in exchange for exclusive access to content not available on your TikTok account.


When considering the monetization strategies on TikTok, several common questions arise:

  • How many followers do I need to earn money?
    For the Creator Fund, you need at least 10,000 followers and 100,000 video views in the last 30 days.
  • How much can I earn on TikTok?
    Earnings vary widely and depend on your number of followers, views, and chosen monetization method.
  • How does TikTok calculate Creator Fund earnings?
    The calculation is based on factors like the number of views, the authenticity of those views, and overall engagement.
  • What percentage does TikTok take from live gifting?
    TikTok keeps 50% of the earnings from live gifting as a commission.

Leveraging External Resources

To maximize your earning potential on TikTok, it’s important to stay informed and utilize external resources. For instance, learning more about TikTok marketing strategies can help you create more engaging content that resonates with your audience. Additionally, platforms like Shopify can be integrated with TikTok to streamline the process of selling products directly through your account.


Making money on TikTok in 2024 requires a blend of creativity, strategic planning, and an understanding of the platform’s various monetization features. From joining the TikTok Creator Fund to leveraging live gifting and building a business presence, there are numerous ways to generate income. By staying up-to-date with the latest trends and best practices, you can turn your TikTok account into a profitable venture.

As you embark on your journey to monetize your TikTok content, remember that consistency, engagement, and authenticity are key. Explore the strategies that align with your brand and audience, and don’t be afraid to innovate and try new approaches. With dedication and the right approach, TikTok can be more than just a platform for sharing videos—it can be your gateway to financial success.